FIlm Distribution

Distribution = marketing + duplication + getting it into cinemas

Film distributor brings a film into the market place

block buster distributor (Fox, WB, Touch stone) receive films straight from the production company's, where as small independent (Lionsgate, momentum) buy films at film festivals (Sundance film festival)

The Distributor has to determine the usp

Has to be clear of the target audience

15-24 is the largest age group

Have to get as large as audience as possible

Research the best release date

Get the budget right

Advertising is paid for, publicity is free

Marketing campaign needs to be unique
-Trailers
-Posters
-Internet
-Radio
-TV

First element is the poster, the trailer is second

The teaser is often made before the film is finished

Trailers should not need voice overs

The horror genre

The horror genre

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Gender steroetypes

Introduction
Movies have been around for many decades. There are various types of genres including action, drama, romance, and comedy. The focus of this paper will be on films in the horror genre. Typically, men are portrayed as the killers and victimize women in all sorts of ways. Women are put into a specific mold within the horror flicks and seen in that light constantly. An example of such a character would be Laurie from the Halloween franchise. She is constantly in need of being saved and barely escapes the hands of Michael Myers during each sequel. This study will deal with the ways that the film industry portrays females in horror movies.

Gender stereotypes post 1970's

Halloween (1978)
Conforms to some traditions and challenges others. Female’s characters that expose themselves die as a result however the main character that is also a female survives because she has adopted a more male appearance and behaviour.

Gender stereotypes post 1970's

The Thing (1982)
Challenges most traditions, there are no females characters what so ever. The villain is never made clear.

Gender stereotypes post 1970's

Secret window (2004)
Challenges most traditions. Villain is also the protagonist; all female characters die without exposing themselves.

Gender stereotypes post 1970's

Texas chainsaw massacre (1974)
Conforms to all Slasher movie traditions.

Gender stereotypes post 1970's

Friday the 13th (1980)
Conforms to most traditions, females who expose themselves die, males die, the only survivor is a female. However villain is a female

Hostel trailer analysis

The mise-en-scene of this clip shows various things which are iconic to the horror genre. At the start of the trailer we see an establishing shot of the setting which is of some kind of abandoned factory this instantly gives us a good idea that this is a trailer for a horror movie. As the trailer continues we see various equipment for torture such as a dentist’s chair, rusty tools, surgery and dental equipment and various clothing such leather aprons and welding masks, these all make it very clear that this is a horror film that is being previewed and rules out any other genre.
Throughout the trailer there are various diegetic sounds such as water dripping and cries of pain, these both strengthen the thought that this is a horror film and helps to rule out any other genre.
The way editing is used in this trailer is common placed in the horror genre. The use of negative flashes and fades to black create a sense of fear and the way that dialog is supper imposed onto the clip not only give the viewer(s) some idea of the films plot but also make the trailer more erie.

Hostel trailer