FIlm Distribution

Distribution = marketing + duplication + getting it into cinemas

Film distributor brings a film into the market place

block buster distributor (Fox, WB, Touch stone) receive films straight from the production company's, where as small independent (Lionsgate, momentum) buy films at film festivals (Sundance film festival)

The Distributor has to determine the usp

Has to be clear of the target audience

15-24 is the largest age group

Have to get as large as audience as possible

Research the best release date

Get the budget right

Advertising is paid for, publicity is free

Marketing campaign needs to be unique
-Trailers
-Posters
-Internet
-Radio
-TV

First element is the poster, the trailer is second

The teaser is often made before the film is finished

Trailers should not need voice overs